Small clients, small projects
How do you stop Residential customers from calling a Commercial business?
A take it or leave it experience!
MKAir March 2023
Picture yourself as a co-owner of a well-known HVAC installation business that has been frustratingly static in its growth. You receive plenty of enquiries. Unfortunately, most of these enquiries are from the customers you do not want —the ones your core business model was never meant to attract.
After investigating and speaking to your peers, you’ve concluded that despite the website experiencing a healthy amount of SERP, you risk losing potential customers and tens of thousands of dollars in revenue because of the content, or lack thereof —your online presence is basic at best, bland and open for interpretation —similar to a Tarantino film where your imagination fills in the blanks.
Your company and your team are experts in big commercial HVAC builds. Your service offering is excellent and worth showcasing. Continue to case study.
Keeping track of Hydraulic Plumbers and the customers they service.
Time to rebuild
Liquid Vision April 2023
You are the brains behind a Hydraulic Plumbing business that’s spent the better part of a year endeavouring to roll out an online maintenance booking service offering that will capture your maintenance clients and track your employees’ (Hydraulic Plumbers) time. You’ve found the perfect third-party tool and your now ready to go.
Like so many small businesses with resource and time constraints, you no longer have access to your digital assets, even your brand assets. Those assets left with the person who set them up.
Your website is old and has never actually showcased you or your teams’ expertise and delivered projects. Go to the LV Project.
How I ran digital transformation in a small business
Increasing year-on-year sales from 9% to 26%
Wellnest Health December 2023
Digital Transformation of the Wellnest Health website, including Mind Body B2B updating and configuring, Social Media strategies and Training. The goal of this project was to redesign and reconfigure the Wellnest Health website & Mind & Body app to properly leverage their back office tools, improve the user experience of their customers, employees, and licensed practitioners, increase patient engagement, and enhance online visibility while ensuring alignment with the brand's philosophy and values. Wellnest Health aims to provide sustainable, experience-based, and evidence-based healthcare. Visit the Project page, Personas, a high-level overview, and SEO Performance Reports from Mindbody and ahref.
View the detailed Wellnest Health Sales & SEO Performance Reports to see how the Wellnest Health digital transformation improved sales and SEO performance, including the year-on-year growth of the physiotherapists' business, sales, and online behaviour.
The D Word!
Dr. Taylah June 2024.
What’s worth doing — how do we prioritize improvements?
Software as a Solution January 2024.
Lessons in process maturity
Untitled, Ongoing.