SEO Link Building in 2024, 11 Eye-Opening Statistics

Link building is a critical step in SEO.

83% of SEO professionals consider link building a critical part of their SEO strategy in 2023, emphasizing its continued importance in search engine ranking.

Link building has become more challenging in 2023.

57% of marketers report that link building has become more challenging in 2024 due to stricter Google algorithms and increasing competition in the digital space.

Guest posting a popular link-building tactic.

Guest blogging remains the most popular link-building tactic, with 76% of SEO experts incorporating it into their strategies. Guest blogging, also called “guest posting,” is the act of writing content for another company's website. Generally, guest bloggers write for similar blogs within their industry to Attract traffic back to their website.

High-quality content over quantity.

69% of website owners who engage in link building prioritize high-quality content over quantity, focusing on earning links from authoritative sources.

Long-form content Vs short-form.

Long-form content (2,000+ words) is preferred for link building, as it tends to generate 77% more backlinks compared to short-form content (less than 1,000 words).

Targeting authoritative sources.

A study reveals that the average Domain Authority (DA) of a site's backlinks has risen by 14% in 2023, suggesting that SEO professionals target more authoritative sources for link building.

How much budget should you allocate.

62% of marketers allocate at least 10-25% of their marketing budget to link-building efforts, highlighting the growing investment in this strategy.

Infographics & list-based articles.

In 2023, infographics and list-based articles generated 55% more backlinks than other content types, as they are highly shareable and easily digestible.

Broken link building & backlinks.

Broken link building has seen a resurgence in 2023, with 45% of SEO professionals using this tactic to acquire valuable backlinks.

Link building is here to stay.

88% of marketers believe link building will continue to be a crucial factor in search engine ranking for the foreseeable future, underlining its long-term significance in SEO strategies. If you're not leveraging this SEO practice, then we should talk.

Adapt your business strategies.

Conclusion: In 2023, link building remains an essential aspect of SEO. With an increasing focus on quality content, authoritative sources, and innovative tactics, businesses must continually adapt their strategies to stay ahead in the ever-changing digital landscape.